Customer Reviews and Testimonials
Why you need reviews, how to get reviews and what to do with them.
Review Management
Have you noticed that more and more companies are collecting and promoting the customer reviews?
There is a good reason for this.
Recent studies into consumer behaviour have shown that reviews are a MAJOR factor in a potential customers buying process.
If you are wondering Why you should be getting reviews from your customers, here are a few of the reasons..
- 84% of people trust online reviews as much as a personal recommendation
- 90% of consumers used the internet to find a local business in the last year, with 33% looking every day
- 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews
- The average consumer reads 10 reviews before feeling able to trust a business
- Only 53% of people would consider using a business with less than 4 stars
- The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision
- Among consumers that read reviews, 97% read businesses’ responses to reviews
- 67% of consumers have now been asked to leave a review for a local business - with 24% of these being offered a discount, gift or cash in return.
Sources - Qualtrics.com 20 Online Review Stats to Know in 2019 and Brightlocal's 2019 Local Consumer Review Survey
Collecting High Quality Reviews and Testimonials used to be a time sucking game of emailing, follow-up and fingers crossed.
With a fully managed system from BR1 Web Design, the whole process is done for you using systems designed to get you more reviews and feedback and automatically display them on your website to help converting visitors to more new customers while building customer loyalty and satisfaction.
Lets talk about getting more reviews ...
How to get more reviews with our Done For You solution.
Step 1 - Customer Details
Step 2 - Ask for the Review
Step 3 - Display your Reviews
And here is just one example of how your reviews could look on your website:
Christopher Woodger
Martin
i-bit
"After an initial consultation, BR1 gave us a full working brief. They managed everything and their efforts have resulted in better performance, more information about website visitors and comprehensive reporting on website activity."
Bob Wilson
"Paul has helped me get a website exactly to my specification and was more than happy to accommodate the changes I needed since it was launched. A great service and I am very happy he was recommended to me."
The best solution for collecting and promoting your customer reviews
A fully managed service for a single, low monthly fee.
Free setup, No long term agreement, cancel at any time
30 day money back guarantee.
So What are the Other options for getting reviews?
There are a number of ways to get reviews, each with their own benefits and drawbacks starting with simply asking.
Unfortunately, the simpler the option appears, the less likely you are to actually get reviews and therefore the more time you waste.
To get the best chance of getting the biggest number of quality reviews you have to look at removing as many obstacles that may prevent your customer from leaving a review.
The top solution is to use a system specifically designed to help your customers to leave a review whilst also getting feedback and then displaying your top reviews on your website however there are other options.
I have written an article detailing the 6 main options for collecting reviews from your customers from simply asking for them through emailing and ending with a managed solution.
To find out more read the blog post why, how and what to do with reviews.
Want to collect your own reviews?
The Pros and Cons of Doing It Yourself (rather than using a Managed Service).
Pros
Cons
Conclusion:
For what appears to be a simple process, there is a lot going on behind the scenes. Not including the technical requirements to setup a process, it takes time to implement and needs to be consistent. Stopping after a couple of months because only a handful of customers have left reviews is not only disheartening but also works against you in the long run.
Happy to do it Yourself?
My "Done For You Service" uses a product called Endorsal.
I tested many review management systems over the past 12 months at various price ranges but settled on Endorsal because of its many features, constant improvements and great value.
So, if you are happy to setup your own system, add code to your website and manage your customer list, Endorsal is my recommendation:
"Paul has managed our website for a while now and helps us with general business and marketing questions. We are getting more customers from our site and he is always willing and able to help. His experience shows with his depth of knowledge. We recommend him all the time."
Google review