Search Engine Optimisation done right
SEO done properly - no tricks, cheats or false guarantees.
What is Search Engine Optimisation (SEO) and what can it do for my website?
SEO or "Search Engine Optimisation" is the process of making your website attractive to Google, so easily indexed, and to visitors. Primarily through a combination of website tweaks, and content creation.
What does SEO do for my website and Business?
If your website does not get any visitors, either from Google, Social Media or just referrals it is a waste of money and needs to be fixed.
Once optimised, it should be found at the very least by potential customers searching for your company name. And when they visit your website, it should be easy to navigate, clearly explain your services or products and encourage them to take action, such as contacting you.
Get this first step right and it will start making you money with new customers.
But there is more it can do.
Ideally your website should appear in general Google searches for the products or services you supply.
When that happens, as long as it is correctly setup to present your products or services properly and encourage visitors to get in touch, the costs of maintaining and growing your website are easily covered by new business.
But how does SEO Make my website Profitable?
Broadly, It consists of three main stages:
Stage 1. On-Site or Technical SEO
This first stage is designed to optimise your website to ensure there are no reasons for Google to ignore or penalise your pages in its ranking.
Stage 2. On-Site Content SEO
Next new content is created to enable your site to be found for more related searches. The more content you have, you more chances you have of Google presenting in the search results page. Also, Google likes active, regularly updated websites.
Stage 2. Off-Site SEO
Lastly, external factors need to be implemented, checked and managed. These give Google an extra level of understanding and relevance of your website.
prices and options.
The following prices are my standard packages but if needed, I can create a bespoke solution on request.
All prices are charged monthly (ex. VAT)
All the basics covered
/mo + VAT
More than just content
/mo + VAT
/mo + VAT
That's a lot of work. Is it really necessary?
Unfortunately, if you want your website to be found in Google searches, yes.
Every new website is starting with a disadvantage as more established existing websites will already occupy the high slots on the Google search results page but this should not be seen as a reason to give up or not try in the first place as even a new website with quality content can, over time, find a place in the higher Google slots.
Even if it is not optimised and registered from the very beginning.
And you can do it yourself. I have a blog post that goes into a bit more detail and recommends some additional reference material to help you get started - How To Get To The Top Of Google Search And Stay There.
If you are serious in getting your website to the top and have the time to learn SEO and regularly add new content then I applaud you as it is a skill you can apply over and over to any new ventures, services or businesses you start.
But, if you don't have the time or interest then there is another option.
The benefit of working with an SEO expert.
Having someone do it for you fixes the two most import aspects - knowledge and consistency.
A good SEO professional will start with an analysis, then provide a plan of action, implement that plan and report on the progress.
So unlike most designers, as a digital marketer AND website creator I know what needs to be done to give a new or existing website the best chance of ranking and if you want to really knock the competition off the top slots, such as :
- All the technical on-site requirements are completed during the building of your website or retrospectively to an existing site.
- The content is written to make Google and your visitors take notice and action.
- I create your Google My Business Listing to help you get higher in the local searches.
- I register your website with Google Search Console so we can manage and see what Google is doing with your website in its index.
- I link Google Analytics to your site from day one so you can monitor the improvements over time.
I can complete monthly SEO tasks like the ones listed above to make the difference between page one and page 5 or more.
Get in touch for a chat about SEO ...
What other options do I have?
If you want more visitors and more importantly, more customers directly from your website, you have two choices:
Paid ads on Google
Create ads and landing pages for Google to display at on its search results pages and partner sites
Paid ads are great for quick results and work well for high value items that are easy to target.
It provides a level playing field against larger competition.
BUT, it is costly, it stops when you stop paying and requires a thorough knowledge and understanding of the Google ads system, landing page design and funnels otherwise it will cost more than you make in sales.
Organic SEO Listings
Optimise your website and content to encourage Google to show your pages on the Search Results Listing
SEO takes time and is not guaranteed but the effort is spread over the long time period and the results are compound and increase over the time taken to implement and beyond.
It is a good investment and ideal for services that are lower cost or varied.
SEO helps by attracting a broader and more varied audience that may be in different levels of the buying process.
Any time spent on productive SEO is never wasted.